Do you know your Competitors?
You are not alone. 65% of the Product Teams do not know more than 2 direct competitors to their product.
1. Understand what your Product does
Know your USP and core value proposition.
2. Research your target market
Understand who you are building for and their pain points.
3. Find Competition
List the players in this market.
4. Categorise them
Bucketize the list.
5. Focus on direct competition
Drill down and understand direct competitors.