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Hey {FirstName},
I have an important announcement regarding the [add product].
Since the launch is less than a week away and you already know about the {insert primary advantages here}, I'm launching a pre-order sale today. If pre-ordered today, you can get the [enter product] with a 50% discount and a secret bonus.
The discount is available for up to 24 hours before the launch date on [enter date]. To read the pre-order sales page — click here.
If you have any queries, please use the reply function in this email, and I'll get back to you personally as soon as possible. Act quickly if you want the pre-order discount and secret bonus because the price will shortly increase.
Speak soon,
{your name}