Context

DoorDash is an online food delivery company, and is the largest by market share in the US. They enable local commerce to meet the user needs of convenience with their well-built last-mile logistics. They primarily earn through commissions where the restaurants pay a percentage of the order subtotal

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You have joined DoorDash as an associate product manager.

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Problem Statement

Doordash finds that the average cart value is dripping gradually to the likes of 10%. They want you to analyse and find exploratory ideas to increase the cart value.

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Things to do

Product features to be rolled out on the current app. Focus on improving task success and retention of core users.

• Figma wireframes are preferred
• Market sizing
• Business opportunity
• Monetisation strategy, if any
• Go-to-market plan
• Minimum Success Criteria (Metrics)

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