Context

Meta is trying to find ways to monetise Whatsapp Business App by leveraging its existing platform.

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You’ve joined Whatsapp Business as Head of Product.

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Problem Statement

You are tasked to envision a roadmap finding ways to monetise. You are asked to launch the feature as an MVP, and evaluate the results based on the feedback you are provided from the current users.

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Things to do

Feature in your MVP for the current platform. Consider the new features that will help you increase retention and revenue at the same time, the data and insights you'll need to support your recommendations, how the new features will fit in with the existing set of features, and other factors.

• Figma wireframes are preferred
• Market sizing
• Business opportunity
• Monetisation strategy, if any
• Go-to-market plan
• Minimum Success Criteria (Metrics)

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