Uber Safety Features

Clarify

• Are we talking about the safety features in the app / or in the car? in the app

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User thoughts on safety

• I want a safe trip back home
• I hope the car has enough safety features
• What if the driver takes me elsewhere?
• Can I trust this driver to take me home safely?
• Whom should I contact in case of emergency

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Possible solutions

• Audio reminder to wear seat belt - this feature would play a brief audio message reminding passengers to buckle up at the start of each trip.
• Record audio during drives - this feature would automatically record audio during each trip, providing a record of any potential incidents.
• 911 assistance at phone tap - this feature would allow passengers to quickly call emergency services with a tap of their phone.
• Auto-detection of route changes & alert - this feature would use GPS data to detect if a driver deviates from the expected route and alert the passenger if necessary.
• Share location to trusted contacts - this feature would allow passengers to share their location with trusted contacts during a trip, providing an added layer of security.

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RICE Feature Prioritisation

• Reach - # of users who will notice this (Relatively scaled 1-5)
• Impact - impact on increasing the user feeling of safety (0.25 = Minimal; 0.5 = Low; 1 = Medium; 2 = High; 3 = Massive)
• Confidence - % confidence level (20% = Moonshot; 50% = Low Confidence; 80% = Medium Confidence; 100% = High Confidence)
• Effort - Person months required (Relatively scaled 1-5)

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Top 3 safety features

• Seat belt audio reminder
• 911 phone tap assistance
• Share location to trusted contacts

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These features could be implemented relatively easily and would provide immediate benefits to a large number of users.