Video Conferencing Tool Metrics

Here are the metrics using AARRR framework

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Explaining some of the metrics:

• Activation: The percentage of users who successfully complete the onboarding process and start using the platform can be a useful metric for evaluating the user experience and the ease of use of the software, like: # of user who schedule meeting within a week of sign up.
• Retention: Average time spent on meeting by users will give a good idea to understand if users are coming back and scheduling more meetings.

What is your key activation metric for new users? and, why?

Percentage of users who schedule a meeting within a week of signing up.

• This can be considered the "AHA moment" for the platform, as it indicates that users are successfully using the platform and beginning to experience its value.
• The time it takes for users to reach this moment can also be measured, providing insight into the user experience and the ease of use of the platform.
• Without scheduling a meeting, users may not fully experience the platform, and without experiencing the platform, they may not be willing to pay for it.
• If a user has signed up for the platform, it means they have been acquired, but if they do not become activated (i.e. they do not schedule a meeting), it may indicate that they have turned to an alternative platform.