Youtube Content

Clarify question

• All countries are included? Yes
• Assume total for youtube including mobile and web.

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Estimate the numbers

• Total Population = 7.8B
• Total population where youtube is allowed (as it is banned in some countries) = 6B (Major country being China)
• Every country does not have access to smart phone & internet. Considering that, say 40% population are active on a monthly basis⇒ 0.4*6 = 2.4B
• No. of creators vs consumers ⇒ 2%
• Average videos creators upload per day
• Active creators 20%  ⇒ 3 per week ⇒ 36 per 12 weeks
• Occasional creators 78% ⇒ 1 per 12 weeks
• Average: (0.236 + 0.81 ) / (12*7) ⇒ 0.095 videos per day
• Average length of content = 10 minutes

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Estimate with equation

• Per day content added = 2.4B * 0.095 videos per day * (10 / 60) hours * 2%
• = 760000 hours of content per day

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State your assumptions

• Assumption of creators and number of videos upload is rough
• 10 mins average length of video. With shorts introduction it may be different

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